When you’re this good, it’s just so easy.
It’s easy to to get booked alongside bands such as Mumford & Sons, Kendrick Lamar and Walk The Moon. It’s easy to get regular press in a vibrant music scene, be named “Band to Watch” from multiple publications, and “Best Local Band” by a city with a population of almost 1 million residents. It’s easy to get the attention of major labels and TV talent shows.
Forest & the Evergreens have done all of this without an album. They have a 2 year old EP online with just 3 songs and no physical material to hand out at their shows. They’ve endured multiple major band member changes and been told they don’t have it quite together enough to get signed to a label. They spent time and money to record a full length record that they decided to scrap and re-record. Lead vocalist Parker Muntz is a superstar in waiting. The minute he sings one note he’s the desire of every girl in the room and every guy wishes he had his presence and talent. I can’t imagine what it’s like to be told by many people, fans and high level industry executives, that you have IT but you don’t.
Forest (as they’re affectionately called by their fans) has endured many ups and downs in a couple short years. From where I stand I see that’s just pushing them even harder. Their attention to detail and their desire for their debut record to be of a high standard is clear, and I respect them greatly for that. Their home city of Columbus, Ohio has been craving the release of their record so hard that when it is released they’ll have no problem earning back the money they spent and justifying the time it took to perfect it. This band is an enigma to me, especially in a climate where bands can record one hit single and catapult them to world music domination. In an industry where the on-stage performance is the key to success, and that selling records is a dream from the past, Forest dominates the stage, but it seems can’t break out without a record.
So when you’re this good, why is it so hard?
Forest & the Evergreens is a product that sells itself. They virtually do zero promotion of their shows, everything is word of mouth through their fans and press, and they pack rooms all around the city. When you have something so good that people want, that consistently delivers, the people do all the work. Actually, it’s quite beautiful to witness. Once they get this album recorded and hit the road I know they’ll finally get everything they deserve, but the waiting is the hardest part, for all of us.
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